Heathrow partners with CrowdVision to optimise passenger experience in real-time

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In June 2016 Heathrow Airport Limited selected Crowd Vision Limited as its Passenger Flow Analytics Partner following a competitive tendering process. An extensive multi-terminal rollout is now in delivery with plans for further phased expansion in the future.

A successful trial of the CrowdVision solution in Terminal 2 / the Airport Operations Centre has already delivered early benefits.

The extended system will measure crowding, queuing and utilisation in check-in and immigration halls, as well as the flows of connecting passengers. This live data shows airport operations teams where, when and how waiting is occurring – enabling rapid and effective interventions, with the historic data providing teams with data to support future operational planning and capacity optimization.

Heathrow is committed to giving passengers the best airport service in the world. The investment in CrowdVision is intended to provide data to get everyone prepared, keep everyone informed and drive proactive and collaborative decision-making. The shared objective is to ensure easy flows throughout the airport to transform passenger experience.

Ross Baker, Director of Operations at Heathrow, said “Delivering a smooth passenger journey through the airport is key to serving passengers well. Heathrow’s deployment of CrowdVision seeks to provide operational insight, both on the day and as part of a ‘plan do review’ cycle. It will support improvement in service, efficiency, and capacity optimisation. CrowdVision has been selected as a tool that provides a flexible and scalable solution, and which can be deployed in a collaborative approach.”

Fiona Strens, CEO of CrowdVision said “We are delighted Heathrow has selected CrowdVision following a rigorous selection process. This is proof that we offer a unique and compelling solution that promises to transform airports for passengers and operators. Our software delivers accurate actionable data helping customers to understand all passenger experiences, all the time and in real-time. This data has already proven itself at Heathrow and in other airports internationally as a powerful tool for improving forecasting, planning, operations, retail and investment choices. We envisage a period of rapid growth during 2016-17 as other leading airports realise they need this technology to optimise their operations and differentiate on passenger experience.

About CrowdVision:

CrowdVision is a leading automated pedestrian analytics and insights company. CrowdVision software shows what is happening to an entire pedestrian population, in real time. This enables infrastructure operators like airports, transport hubs, retail malls, convention centres and theme parks to act decisively to increase efficiency and profitability, both in the moment and in the future, whilst improving their customers’ experience.

The CrowdVision solution processes live video input from commercial off the shelf cameras, and detects pedestrian movements automatically using sophisticated artificial intelligence techniques. CrowdVision outputs live data about everything from flows, queues and wait times to processing times, occupancies, and asset utilisation. Live dashboards reveal actionable insights to improve real-time operations, whilst accumulated historical data provides reliable evidence for planning and investment decisions.

CrowdVision is headquartered in London, with regional offices in Dubai, Melbourne, and New York. More information is available at

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